To anyone a bit #meh about personal development, Tony Robbin’s positivity might scare the beejezus out of you — but for personal and professional development junkies like me, he’s the bee’s knees.

He’s so motivating he could even make Vanessa Sunshine crack a smile!

[That’s a Bachelor reference, for the uninitiated].

That’s why I was so thrilled to attend Tony Robbin’s Unleash the Power Within in Sydney last weekend.

Lots of people have asked me about the conference, and while it’s impossible to distil 50 hours of content into one article, I thought I’d jot down a few key core lessons and share the goodness with the Business Chicks community.

DOCUMENT, DON’T CREATE
Now you’re probably thinking: “Wow, that’s a lot of content. How do I create 90 separate pieces of meaningful content each day?”
Gary’s advice? When it comes to content creation: document, don’t create.
Gary says “documenting” versus “creating” is what the Kardashians is to Friends. You document what is happening, rather than go out of your way to make content.
Think about it: you can ponder about the strategy behind every post … or you can just be yourself and document yourself as you go about your day.
The way he sees it? We put too much pressure on ourselves to create the perfect piece of content when we should simply be capturing content throughout the day.

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